:root{
    --ink:#16131F;
    --ink-soft:#4a4556;
    --paper:#FBF7EF;
    --paper-2:#F3EDE1;
    --line:#E4DCCC;
    --cobalt:#2A3BFF;   /* Product Analytics */
    --coral:#FF5A3C;    /* Growth & Experimentation */
    --lime:#A9D91C;     /* AI Growth Ops */
    --cobalt-tint:#EAEBFF;
    --coral-tint:#FFE9E4;
    --lime-tint:#F1F7D6;
    --radius:18px;
    --maxw:1180px;
    --ease:cubic-bezier(.2,.7,.2,1);
  }
  *{box-sizing:border-box;margin:0;padding:0}
  html{scroll-behavior:smooth}
  body{
    font-family:'Inter',system-ui,sans-serif;
    background:var(--paper);
    color:var(--ink);
    line-height:1.55;
    -webkit-font-smoothing:antialiased;
    overflow-x:hidden;
  }
  h1,h2,h3,h4{font-family:'Bricolage Grotesque',system-ui,sans-serif;font-weight:800;line-height:1.02;letter-spacing:-.02em}
  a{color:inherit;text-decoration:none}
  .wrap{max-width:var(--maxw);margin:0 auto;padding:0 28px}
  .mono{font-family:'JetBrains Mono',monospace;font-weight:500}
  .eyebrow{
    font-family:'JetBrains Mono',monospace;font-size:.74rem;font-weight:500;
    letter-spacing:.14em;text-transform:uppercase;color:var(--ink-soft);
  }

  /* ---------- NAV ---------- */
  header.nav{
    position:sticky;top:0;z-index:50;
    background:rgba(251,247,239,.82);backdrop-filter:blur(10px);
    border-bottom:1px solid var(--line);
  }
  .nav-inner{display:flex;align-items:center;justify-content:space-between;height:70px}
  .logo{display:flex;align-items:center;gap:10px;font-family:'Bricolage Grotesque';font-weight:800;font-size:1.32rem;letter-spacing:-.03em}
  .logo .dot{width:13px;height:13px;border-radius:3px;background:var(--coral);box-shadow:5px 0 0 var(--cobalt),10px 0 0 var(--lime);margin-right:14px}
  .nav-links{display:flex;gap:30px;align-items:center}
  .nav-links a{font-size:.94rem;color:var(--ink-soft);font-weight:500;transition:color .2s}
  .nav-links a:hover{color:var(--ink)}
  .btn{
    display:inline-flex;align-items:center;gap:8px;font-weight:600;font-size:.95rem;
    padding:12px 22px;border-radius:100px;transition:transform .18s var(--ease),box-shadow .18s var(--ease);
    border:1.5px solid var(--ink);cursor:pointer;
  }
  .btn-primary{background:var(--ink);color:var(--paper)}
  .btn-primary:hover{transform:translateY(-2px);box-shadow:0 8px 0 -2px var(--coral)}
  .btn-ghost:hover{transform:translateY(-2px)}
  .nav-cta{padding:10px 20px}
  .nav-toggle{display:none;background:none;border:none;cursor:pointer;padding:8px}
  .nav-toggle span{display:block;width:24px;height:2px;background:var(--ink);margin:5px 0;transition:.25s}

  /* ---------- HERO ---------- */
  
    .hero h1{font-size:clamp(2.9rem,6vw,5rem);margin:22px 0 0}
  .hero h1 .u{position:relative;white-space:nowrap}
  .hero h1 .u::after{content:"";position:absolute;left:-2px;right:-2px;bottom:.06em;height:.28em;background:var(--lime);z-index:-1;transform:skewX(-6deg)}
  
    .hero-cta{display:flex;gap:14px;flex-wrap:wrap}
  .hero-tags{display:flex;gap:8px;flex-wrap:wrap;margin-top:34px}
  .tag{font-family:'JetBrains Mono',monospace;font-size:.72rem;padding:6px 12px;border:1px solid var(--line);border-radius:100px;color:var(--ink-soft);background:#fff}

  /* service tiles */
  .svc-stack{display:flex;flex-direction:column;gap:14px}
  .svc-kicker{font-size:.72rem;color:var(--ink-soft);text-transform:uppercase;letter-spacing:.14em;margin-bottom:2px}
  .svc-card{display:flex;align-items:center;gap:18px;background:#fff;border:1.5px solid var(--ink);border-left-width:7px;border-radius:16px;padding:20px 22px;transition:transform .18s var(--ease),box-shadow .18s var(--ease),background .18s}
  .svc-num{font-family:'JetBrains Mono',monospace;font-weight:700;font-size:.9rem;color:#fff;width:34px;height:34px;border-radius:9px;display:flex;align-items:center;justify-content:center;flex:none}
  .svc-body{display:flex;flex-direction:column;flex:1;min-width:0}
  .svc-name{font-family:'Bricolage Grotesque';font-weight:700;font-size:1.16rem;letter-spacing:-.02em;line-height:1.1}
  .svc-desc{font-size:.9rem;color:var(--ink-soft);margin-top:3px}
  .svc-arrow{font-size:1.25rem;color:var(--ink-soft);transition:transform .18s var(--ease),color .18s;flex:none}
  .svc-card:hover{transform:translateY(-3px)}
  .svc-card:hover .svc-arrow{transform:translateX(4px)}
  .svc-analytics{border-left-color:var(--cobalt)}
  .svc-analytics .svc-num{background:var(--cobalt)}
  .svc-analytics:hover{background:var(--cobalt-tint);box-shadow:0 8px 0 -2px var(--cobalt)}
  .svc-analytics:hover .svc-arrow{color:var(--cobalt)}
  .svc-growth{border-left-color:var(--coral)}
  .svc-growth .svc-num{background:var(--coral)}
  .svc-growth:hover{background:var(--coral-tint);box-shadow:0 8px 0 -2px var(--coral)}
  .svc-growth:hover .svc-arrow{color:var(--coral)}
  .svc-ai{border-left-color:var(--lime)}
  .svc-ai .svc-num{background:var(--lime);color:var(--ink)}
  .svc-ai:hover{background:var(--lime-tint);box-shadow:0 8px 0 -2px var(--lime)}
  .svc-ai:hover .svc-arrow{color:#7f9c00}

  /* ---------- MARQUEE / TRUST ---------- */
  .trust{border-top:1px solid var(--line);border-bottom:1px solid var(--line);background:var(--paper-2);padding:38px 0}
  .trust-head{text-align:center;font-family:'JetBrains Mono',monospace;font-size:.74rem;letter-spacing:.12em;text-transform:uppercase;color:var(--ink-soft);margin-bottom:32px}
  .logos{display:flex;flex-wrap:wrap;gap:34px 68px;justify-content:center;align-items:center}
  .logos img{height:27px;width:auto;max-width:140px;object-fit:contain;opacity:.5;transition:opacity .2s var(--ease)}
  .logos img:hover{opacity:.95}
  .logo-link{display:inline-flex;align-items:center;line-height:0}
  .logo-link:focus-visible{outline:2px solid var(--cobalt);outline-offset:6px;border-radius:4px}
  .logos img.mark{height:38px}
  /* optical size tuning per logo */
  .logos img.l-deeto{height:22px}
  .logos img.l-deciphr{height:30px}
  .logos img.l-fabulate{height:21px}
  .logos img.l-dante{height:25px}
  .logos img.l-allocab{height:26px}
  .logos img.l-cwhq{height:29px}
  .logos img.l-vidflow{height:25px}
  .logos img.l-hypsee{height:26px}
  .logos img.mark.l-vi{height:33px}
  .trust-cta{text-align:center;margin-top:34px}
  .trust-cta a{font-family:'JetBrains Mono',monospace;font-size:.8rem;font-weight:500;color:var(--cobalt);border-bottom:1.5px solid transparent;padding-bottom:2px;transition:border-color .2s}
  .trust-cta a:hover{border-color:var(--cobalt)}

  /* ---------- SECTION SCAFFOLD ---------- */
  section{padding:96px 0}
  .sec-head{max-width:720px;margin-bottom:52px}
  .sec-head h2{font-size:clamp(2rem,4vw,3.1rem);margin:14px 0 0}
  .sec-head p{color:var(--ink-soft);font-size:1.12rem;margin-top:18px}

  /* ---------- WEDGE ---------- */
  .wedge{background:var(--ink);color:var(--paper)}
  .wedge .eyebrow{color:#b9b3c7}
  .wedge h2{font-size:clamp(2.1rem,4.2vw,3.4rem);max-width:16ch;margin-top:22px}
  .wedge h2 em{font-style:normal;color:var(--lime)}
  .wedge-grid{display:grid;grid-template-columns:1fr 1fr;gap:40px 60px;margin-top:56px}
  .wcard{border-top:2px solid rgba(255,255,255,.16);padding-top:22px}
  .wcard h3{font-size:1.3rem;margin-bottom:10px}
  .wcard h3 .n{font-family:'JetBrains Mono',monospace;font-size:.8rem;color:var(--coral);margin-right:12px;font-weight:700}
  .wcard p{color:#c9c3d5;font-size:1.02rem}

  /* ---------- SERVICES ---------- */
  .pillar{border:1.5px solid var(--ink);border-radius:24px;overflow:hidden;margin-bottom:26px;background:#fff}
  .pillar-head{display:flex;align-items:flex-start;gap:22px;padding:34px 34px 26px}
  .pillar-num{font-family:'JetBrains Mono',monospace;font-weight:700;font-size:.9rem;padding:7px 12px;border-radius:8px;color:#fff;flex:none;margin-top:6px}
  .pillar-head h3{font-size:clamp(1.6rem,2.8vw,2.2rem);line-height:1.05}
  .pillar-head .promise{color:var(--ink-soft);font-size:1.08rem;margin-top:10px;max-width:52ch}
  .offers{display:grid;grid-template-columns:repeat(4,1fr);border-top:1.5px solid var(--ink)}
  .offer{padding:24px 22px;border-right:1px solid var(--line);transition:background .2s}
  .offer:last-child{border-right:none}
  .offer:hover{background:var(--paper-2)}
  .offer .otype{font-family:'JetBrains Mono',monospace;font-size:.66rem;font-weight:700;letter-spacing:.08em;text-transform:uppercase;padding:4px 9px;border-radius:100px;display:inline-block;margin-bottom:14px}
  .offer h4{font-size:1.06rem;font-weight:700;font-family:'Bricolage Grotesque';line-height:1.15}
  .offer p{font-size:.9rem;color:var(--ink-soft);margin-top:8px}
  /* pillar color theming */
  .p-analytics .pillar-num{background:var(--cobalt)}
  .p-analytics .otype{background:var(--cobalt-tint);color:var(--cobalt)}
  .p-growth .pillar-num{background:var(--coral)}
  .p-growth .otype{background:var(--coral-tint);color:#d63417}
  .p-ai .pillar-num{background:var(--lime);color:var(--ink)}
  .p-ai .otype{background:var(--lime-tint);color:#5f7500}

  /* ---------- PROCESS ---------- */
  .process{background:var(--paper-2)}
  .steps{display:grid;grid-template-columns:repeat(4,1fr);gap:28px;margin-top:8px}
  .step{position:relative;padding-top:30px}
  .step .num{font-family:'JetBrains Mono',monospace;font-weight:700;font-size:.8rem;color:var(--ink);background:#fff;border:1.5px solid var(--ink);width:38px;height:38px;border-radius:10px;display:flex;align-items:center;justify-content:center;margin-bottom:18px}
  .step h4{font-size:1.22rem;margin-bottom:8px}
  .step p{font-size:.98rem;color:var(--ink-soft)}
  .step::before{content:"";position:absolute;top:48px;left:52px;right:-14px;height:1.5px;background:var(--line)}
  .step:last-child::before{display:none}

  /* ---------- STATS ---------- */
  .stats{display:grid;grid-template-columns:repeat(2,1fr);gap:0;border:1.5px solid var(--ink);border-radius:20px;overflow:hidden;background:#fff}
  .stat{padding:38px 26px;border-right:1px solid var(--line)}
  .stat:last-child{border-right:none}
  .stat .big{font-family:'Bricolage Grotesque';font-weight:800;font-size:clamp(2.4rem,4vw,3.4rem);line-height:1;letter-spacing:-.03em}
  .stat:nth-child(1) .big{color:var(--cobalt)}
  .stat:nth-child(2) .big{color:var(--coral)}
  .stat .lbl{font-size:.95rem;color:var(--ink-soft);margin-top:12px}

  /* ---------- PROOF / RESULTS ---------- */
  .results-grid{display:grid;grid-template-columns:repeat(3,1fr);gap:22px}
  .rcard{border:1.5px solid var(--ink);border-radius:var(--radius);padding:28px;background:#fff;position:relative}
  .rcard .sample{position:absolute;top:16px;right:16px;font-family:'JetBrains Mono',monospace;font-size:.6rem;letter-spacing:.1em;text-transform:uppercase;color:#b3aa96;border:1px solid var(--line);padding:3px 8px;border-radius:100px}
  .rcard .metric{font-family:'Bricolage Grotesque';font-weight:800;font-size:2.4rem;letter-spacing:-.03em;margin-bottom:6px}
  .rcard:nth-child(1) .metric{color:var(--cobalt)}
  .rcard:nth-child(2) .metric{color:var(--coral)}
  .rcard:nth-child(3) .metric{color:#7f9c00}
  .rcard p{color:var(--ink-soft);font-size:.98rem}
  .rcard .who{margin-top:18px;font-family:'JetBrains Mono',monospace;font-size:.74rem;color:var(--ink)}

  /* ---------- TESTIMONIALS ---------- */
  .tw-wall{column-count:3;column-gap:22px}
  .tw-card{break-inside:avoid;width:100%;background:#fff;border:1.5px solid var(--ink);border-radius:var(--radius);padding:24px 24px 22px;margin:0 0 22px;position:relative;transition:box-shadow .18s var(--ease),transform .18s var(--ease)}
  .tw-card::before{content:"\201C";position:absolute;top:10px;left:22px;font-family:'Bricolage Grotesque';font-weight:800;font-size:3rem;line-height:1}
  .tw-card blockquote{font-family:'Bricolage Grotesque';font-weight:600;font-size:1.05rem;line-height:1.4;letter-spacing:-.01em;margin:24px 0 18px;color:var(--ink)}
  .tw-card figcaption{display:flex;flex-direction:column;border-top:1px solid var(--line);padding-top:14px}
  .tw-name{font-family:'Bricolage Grotesque';font-weight:700;font-size:.98rem}
  .tw-role{font-family:'JetBrains Mono',monospace;font-size:.74rem;color:var(--ink-soft);margin-top:3px}
  .tw-c1::before{color:var(--cobalt)}
  .tw-c1:hover{transform:translateY(-3px);box-shadow:0 8px 0 -2px var(--cobalt)}
  .tw-c2::before{color:var(--coral)}
  .tw-c2:hover{transform:translateY(-3px);box-shadow:0 8px 0 -2px var(--coral)}
  .tw-c3::before{color:var(--lime)}
  .tw-c3:hover{transform:translateY(-3px);box-shadow:0 8px 0 -2px var(--lime)}

  /* ---------- TOOLS ---------- */
  .tools{background:var(--ink);color:var(--paper)}
  .tools .eyebrow{color:#b9b3c7}
  .tools h2{font-size:clamp(1.8rem,3.4vw,2.6rem);max-width:20ch}
  .tool-chips{display:flex;flex-wrap:wrap;gap:12px;margin-top:36px}
  .chip{font-family:'JetBrains Mono',monospace;font-size:.86rem;padding:10px 18px;border:1px solid rgba(255,255,255,.2);border-radius:100px;color:#e7e3ee;transition:.2s}
  .chip:hover{border-color:var(--lime);color:var(--lime)}

  /* ---------- CTA ---------- */
  .cta{text-align:center}
  .cta-box{background:var(--coral);border:1.5px solid var(--ink);border-radius:28px;padding:64px 40px;box-shadow:16px 16px 0 -2px var(--ink)}
  .cta-box h2{font-size:clamp(2.1rem,4.4vw,3.4rem);color:#fff;max-width:18ch;margin:0 auto}
  .cta-box p{color:#ffe6e0;font-size:1.15rem;margin:20px auto 34px;max-width:44ch}
  .cta-box .btn-primary{background:#fff;color:var(--ink);border-color:#fff;font-size:1.05rem;padding:15px 30px}
  .cta-box .btn-primary:hover{box-shadow:0 8px 0 -2px var(--ink)}

  /* ---------- FOOTER ---------- */
  footer{background:var(--ink);color:#c9c3d5;padding:64px 0 40px;border-top:1px solid rgba(255,255,255,.08)}
  .foot-grid{display:grid;grid-template-columns:1.7fr 1fr 1fr 1fr;gap:40px;margin-bottom:48px}
  .foot-grid .logo{color:var(--paper);margin-bottom:16px}
  .foot-grid p{font-size:.96rem;max-width:34ch}
  .foot-col h5{font-family:'JetBrains Mono',monospace;font-size:.72rem;letter-spacing:.1em;text-transform:uppercase;color:#8e879e;margin-bottom:16px}
  .foot-col a{display:block;color:#c9c3d5;font-size:.98rem;margin-bottom:11px;transition:color .2s}
  .foot-col a:hover{color:var(--lime)}
  .foot-bot{border-top:1px solid rgba(255,255,255,.1);padding-top:24px;display:flex;justify-content:space-between;flex-wrap:wrap;gap:14px;font-family:'JetBrains Mono',monospace;font-size:.76rem;color:#8e879e}

  /* ---------- PROBLEM ---------- */
  .pain-grid{display:grid;grid-template-columns:repeat(3,1fr);gap:22px}
  .pain{display:flex;flex-direction:column;background:#fff;border:1.5px solid var(--ink);border-top-width:7px;border-radius:var(--radius);padding:30px 28px;transition:transform .18s var(--ease),box-shadow .18s var(--ease)}
  .pain:hover{transform:translateY(-4px)}
  .pain-tag{font-size:.68rem;text-transform:uppercase;letter-spacing:.1em;margin-bottom:16px}
  .pain h3{font-size:1.28rem;line-height:1.15;margin-bottom:12px}
  .pain p{color:var(--ink-soft);font-size:1rem;flex:1}
  .pain-link{margin-top:20px;font-family:'JetBrains Mono',monospace;font-size:.78rem;font-weight:500}
  .pain-analytics{border-top-color:var(--cobalt)}
  .pain-analytics .pain-tag,.pain-analytics .pain-link{color:var(--cobalt)}
  .pain-analytics:hover{box-shadow:0 10px 0 -2px var(--cobalt)}
  .pain-growth{border-top-color:var(--coral)}
  .pain-growth .pain-tag,.pain-growth .pain-link{color:var(--coral)}
  .pain-growth:hover{box-shadow:0 10px 0 -2px var(--coral)}
  .pain-ai{border-top-color:var(--lime)}
  .pain-ai .pain-tag,.pain-ai .pain-link{color:#7f9c00}
  .pain-ai:hover{box-shadow:0 10px 0 -2px var(--lime)}

  /* ---------- ENGAGEMENT ---------- */
  .engage-grid{display:grid;grid-template-columns:repeat(3,1fr);gap:22px}
  .ecard{background:#fff;border:1.5px solid var(--ink);border-radius:var(--radius);padding:30px 28px;display:flex;flex-direction:column}
  .ecard-featured{background:var(--ink);color:var(--paper)}
  .etop{display:flex;align-items:center;justify-content:space-between;margin-bottom:20px}
  .enum{font-size:.85rem;font-weight:700}
  .edur{font-size:.7rem;color:var(--ink-soft);border:1px solid var(--line);border-radius:100px;padding:4px 10px}
  .ecard-featured .edur{color:#c9c3d5;border-color:rgba(255,255,255,.2)}
  .ecard h3{font-size:1.5rem;margin-bottom:12px}
  .ecard p{color:var(--ink-soft);font-size:1rem;flex:1}
  .ecard-featured p{color:#c9c3d5}

  /* ---------- FAQ ---------- */
  .faq-list{max-width:820px}
  .faq-item{border-top:1.5px solid var(--ink);padding:4px 0}
  .faq-item:last-child{border-bottom:1.5px solid var(--ink)}
  .faq-item summary{list-style:none;cursor:pointer;font-family:'Bricolage Grotesque';font-weight:700;font-size:1.18rem;padding:22px 44px 22px 0;position:relative;letter-spacing:-.01em}
  .faq-item summary::-webkit-details-marker{display:none}
  .faq-item summary::after{content:"+";position:absolute;right:6px;top:50%;transform:translateY(-50%);font-size:1.6rem;font-weight:400;color:var(--coral);transition:transform .2s}
  .faq-item[open] summary::after{content:"–"}
  .faq-item p{color:var(--ink-soft);font-size:1.02rem;padding:0 44px 24px 0;max-width:70ch;margin:0}

  /* ---------- REVEAL ---------- */
  .reveal{opacity:0;transform:translateY(24px);transition:opacity .7s var(--ease),transform .7s var(--ease)}
  .reveal.in{opacity:1;transform:none}

  /* ---------- RESPONSIVE ---------- */
  @media(max-width:960px){
        .svc-stack{max-width:460px}
    .wedge-grid{grid-template-columns:1fr;gap:30px}
    .offers{grid-template-columns:1fr 1fr}
    .offer:nth-child(2){border-right:none}
    .offer:nth-child(1),.offer:nth-child(2){border-bottom:1px solid var(--line)}
    .steps{grid-template-columns:1fr 1fr;gap:34px 28px}
    .step::before{display:none}
    .stats{grid-template-columns:1fr 1fr}
    .results-grid{grid-template-columns:1fr}
    .pain-grid{grid-template-columns:1fr}
    .engage-grid{grid-template-columns:1fr}
    .tw-wall{column-count:2}
    .foot-grid{grid-template-columns:1fr 1fr}
  }
  @media(max-width:640px){
    .nav-links{display:none}
    .nav-toggle{display:block}
    .nav-links.open{display:flex;position:absolute;top:70px;left:0;right:0;flex-direction:column;background:var(--paper);padding:20px 28px;border-bottom:1px solid var(--line);gap:18px}
    section{padding:70px 0}
    .offers{grid-template-columns:1fr}
    .offer{border-right:none;border-bottom:1px solid var(--line)}
    .offer:last-child{border-bottom:none}
    .steps{grid-template-columns:1fr}
    .stats{grid-template-columns:1fr}
    .stat{border-right:none;border-bottom:1px solid var(--line)}
    .stat:last-child{border-bottom:none}
    .tw-wall{column-count:1}
    .foot-grid{grid-template-columns:1fr}
    .cta-box{padding:44px 24px;box-shadow:10px 10px 0 -2px var(--ink)}
    .pillar-head{flex-direction:column;gap:14px}
  }
  @media(prefers-reduced-motion:reduce){
    *{animation:none!important;scroll-behavior:auto!important}
    .reveal{opacity:1;transform:none;transition:none}
  }

/* ================= SERVICE PAGES ================= */
.crumb{font-family:'JetBrains Mono',monospace;font-size:.74rem;color:var(--ink-soft);padding:22px 0 0}
.crumb a:hover{color:var(--ink);text-decoration:underline}
.crumb span{margin:0 8px;color:#c2b9a6}

.phero{padding:44px 0 64px;border-bottom:1.5px solid var(--ink)}
.phero-tag{display:inline-flex;align-items:center;gap:9px;font-family:'JetBrains Mono',monospace;font-size:.72rem;font-weight:500;letter-spacing:.1em;text-transform:uppercase;padding:7px 14px;border-radius:100px;margin-bottom:22px}
.phero h1{font-size:clamp(2.4rem,5vw,4rem);max-width:16ch}
.phero .lede{font-size:1.2rem;color:var(--ink-soft);max-width:56ch;margin:24px 0 32px}
.phero .lede b{color:var(--ink);font-weight:600}
.phero-cta{display:flex;gap:14px;flex-wrap:wrap}

/* symptom list */
.symp{background:var(--paper-2);border-top:1px solid var(--line);border-bottom:1px solid var(--line)}
.symp-grid{display:grid;grid-template-columns:repeat(2,1fr);gap:16px 40px;margin-top:34px}
.symp-item{display:flex;gap:14px;align-items:flex-start;font-size:1.05rem}
.symp-item .x{font-family:'JetBrains Mono',monospace;font-weight:700;flex:none;margin-top:1px}

/* what's included */
.inc-grid{display:grid;grid-template-columns:repeat(2,1fr);gap:22px}
.inc{background:#fff;border:1.5px solid var(--ink);border-radius:var(--radius);padding:30px 28px;display:flex;flex-direction:column}
.inc-top{display:flex;align-items:center;justify-content:space-between;margin-bottom:16px}
.inc-num{font-family:'JetBrains Mono',monospace;font-weight:700;font-size:.85rem;width:32px;height:32px;border-radius:8px;display:flex;align-items:center;justify-content:center;color:#fff}
.inc-type{font-family:'JetBrains Mono',monospace;font-size:.66rem;font-weight:700;letter-spacing:.08em;text-transform:uppercase;padding:5px 11px;border-radius:100px}
.inc h3{font-size:1.35rem;line-height:1.15;margin-bottom:10px}
.inc p{color:var(--ink-soft);font-size:1rem;margin-bottom:18px}
.inc ul{list-style:none;margin-top:auto;border-top:1px solid var(--line);padding-top:16px}
.inc li{font-size:.94rem;color:var(--ink-soft);padding-left:22px;position:relative;margin-bottom:9px}
.inc li:last-child{margin-bottom:0}
.inc li::before{content:"→";position:absolute;left:0;font-family:'JetBrains Mono',monospace;font-size:.8rem}

/* outcomes */
.out-grid{display:grid;grid-template-columns:repeat(3,1fr);gap:22px;margin-top:8px}
.out{border-top:3px solid var(--ink);padding-top:20px}
.out h4{font-size:1.15rem;margin-bottom:8px}
.out p{color:var(--ink-soft);font-size:.98rem}

/* related services */
.rel-grid{display:grid;grid-template-columns:repeat(2,1fr);gap:20px;margin-top:8px}
.rel{display:flex;align-items:center;gap:18px;background:#fff;border:1.5px solid var(--ink);border-left-width:7px;border-radius:16px;padding:22px 24px;transition:transform .18s var(--ease),box-shadow .18s var(--ease)}
.rel:hover{transform:translateY(-3px)}
.rel-body{flex:1}
.rel-name{font-family:'Bricolage Grotesque';font-weight:700;font-size:1.14rem;letter-spacing:-.02em}
.rel-desc{font-size:.92rem;color:var(--ink-soft);margin-top:3px}
.rel-arrow{font-size:1.2rem;color:var(--ink-soft);flex:none}

/* per-track theming */
.t-analytics .phero-tag{background:var(--cobalt-tint);color:var(--cobalt)}
.t-analytics .symp-item .x{color:var(--cobalt)}
.t-analytics .inc-num{background:var(--cobalt)}
.t-analytics .inc-type{background:var(--cobalt-tint);color:var(--cobalt)}
.t-analytics .inc li::before{color:var(--cobalt)}
.t-analytics .out{border-top-color:var(--cobalt)}
.t-analytics .u::after{background:var(--cobalt-tint)}
.t-growth .phero-tag{background:var(--coral-tint);color:#d63417}
.t-growth .symp-item .x{color:var(--coral)}
.t-growth .inc-num{background:var(--coral)}
.t-growth .inc-type{background:var(--coral-tint);color:#d63417}
.t-growth .inc li::before{color:var(--coral)}
.t-growth .out{border-top-color:var(--coral)}
.t-ai .phero-tag{background:var(--lime-tint);color:#5f7500}
.t-ai .symp-item .x{color:#7f9c00}
.t-ai .inc-num{background:var(--lime);color:var(--ink)}
.t-ai .inc-type{background:var(--lime-tint);color:#5f7500}
.t-ai .inc li::before{color:#7f9c00}
.t-ai .out{border-top-color:var(--lime)}

/* homepage condensed services */
.svc3{display:grid;grid-template-columns:repeat(3,1fr);gap:22px}
.svc3 .s3{display:flex;flex-direction:column;background:#fff;border:1.5px solid var(--ink);border-top-width:7px;border-radius:var(--radius);padding:30px 28px;transition:transform .18s var(--ease),box-shadow .18s var(--ease)}
.svc3 .s3:hover{transform:translateY(-4px)}
.s3-num{font-family:'JetBrains Mono',monospace;font-weight:700;font-size:.85rem;width:34px;height:34px;border-radius:9px;display:flex;align-items:center;justify-content:center;color:#fff;margin-bottom:18px}
.s3 h3{font-size:1.5rem;line-height:1.1;margin-bottom:12px}
.s3 p{color:var(--ink-soft);font-size:1rem;margin-bottom:18px}
.s3 ul{list-style:none;margin-bottom:22px}
.s3 li{font-size:.93rem;color:var(--ink-soft);padding-left:20px;position:relative;margin-bottom:8px}
.s3 li::before{content:"·";position:absolute;left:6px;font-weight:700}
.s3-link{margin-top:auto;font-family:'JetBrains Mono',monospace;font-size:.8rem;font-weight:500}
.s3-analytics{border-top-color:var(--cobalt)}
.s3-analytics .s3-num{background:var(--cobalt)}
.s3-analytics .s3-link{color:var(--cobalt)}
.s3-analytics:hover{box-shadow:0 10px 0 -2px var(--cobalt)}
.s3-growth{border-top-color:var(--coral)}
.s3-growth .s3-num{background:var(--coral)}
.s3-growth .s3-link{color:var(--coral)}
.s3-growth:hover{box-shadow:0 10px 0 -2px var(--coral)}
.s3-ai{border-top-color:var(--lime)}
.s3-ai .s3-num{background:var(--lime);color:var(--ink)}
.s3-ai .s3-link{color:#7f9c00}
.s3-ai:hover{box-shadow:0 10px 0 -2px var(--lime)}

@media(max-width:960px){
  .inc-grid{grid-template-columns:1fr}
  .out-grid{grid-template-columns:1fr}
  .symp-grid{grid-template-columns:1fr}
  .rel-grid{grid-template-columns:1fr}
  .svc3{grid-template-columns:1fr}
}

.nav-links a.active{color:var(--ink);font-weight:600}

/* ---------- NAV DROPDOWN ---------- */
.has-drop{position:relative}
.drop-btn{display:inline-flex;align-items:center;gap:7px;font-family:'Inter',sans-serif;font-size:.94rem;font-weight:500;color:var(--ink-soft);background:none;border:none;cursor:pointer;padding:0;transition:color .2s}
.drop-btn:hover,.has-drop.open .drop-btn,.drop-btn.active{color:var(--ink)}
.drop-btn.active{font-weight:600}
.caret{font-size:.62rem;transition:transform .22s var(--ease);display:inline-block}
.has-drop.open .caret{transform:rotate(180deg)}
.drop-menu{position:absolute;top:calc(100% + 16px);left:-18px;min-width:290px;background:#fff;border:1.5px solid var(--ink);border-radius:16px;padding:8px;box-shadow:8px 8px 0 -2px rgba(22,19,31,.1);opacity:0;visibility:hidden;transform:translateY(-6px);transition:opacity .2s var(--ease),transform .2s var(--ease),visibility .2s}
.has-drop.open .drop-menu{opacity:1;visibility:visible;transform:none}
.drop-menu::before{content:"";position:absolute;top:-16px;left:0;right:0;height:16px}
.drop-item{display:flex;align-items:flex-start;gap:13px;padding:12px 13px;border-radius:11px;transition:background .18s}
.drop-item:hover{background:var(--paper-2)}
.drop-dot{width:10px;height:10px;border-radius:3px;flex:none;margin-top:5px}
.drop-text{display:flex;flex-direction:column;min-width:0}
.drop-name{font-family:'Bricolage Grotesque';font-weight:700;font-size:.98rem;letter-spacing:-.01em;color:var(--ink);line-height:1.2}
.drop-desc{font-size:.8rem;color:var(--ink-soft);margin-top:2px;line-height:1.3}
.d-pa .drop-dot{background:var(--cobalt)}
.d-ge .drop-dot{background:var(--coral)}
.d-ai .drop-dot{background:var(--lime)}

@media(min-width:641px){
  .has-drop:hover .drop-menu{opacity:1;visibility:visible;transform:none}
  .has-drop:hover .caret{transform:rotate(180deg)}
}
@media(max-width:640px){
  .has-drop{width:100%}
  .drop-btn{width:100%;justify-content:space-between;font-size:1rem}
  .drop-menu{position:static;opacity:1;visibility:visible;transform:none;display:none;min-width:0;width:100%;margin-top:12px;box-shadow:none;border-radius:12px}
  .has-drop.open .drop-menu{display:block}
}

.soon{display:inline-block;font-family:'JetBrains Mono',monospace;font-size:.6rem;font-weight:700;letter-spacing:.07em;text-transform:uppercase;padding:2px 7px;border-radius:100px;background:var(--ink);color:var(--paper);margin-left:6px;vertical-align:1px;white-space:nowrap}

/* ---------- CASE PREVIEWS ---------- */
.case-grid{display:grid;grid-template-columns:1fr 1fr;gap:22px}
.ccard{display:flex;flex-direction:column;background:#fff;border:1.5px solid var(--ink);border-left-width:7px;border-radius:var(--radius);padding:30px 30px 26px;transition:transform .18s var(--ease),box-shadow .18s var(--ease);position:relative}
.ccard:hover{transform:translateY(-4px)}
.ccard .sample{position:absolute;top:14px;right:14px;font-family:'JetBrains Mono',monospace;font-size:.58rem;letter-spacing:.1em;text-transform:uppercase;color:#b3aa96;border:1px solid var(--line);padding:3px 8px;border-radius:100px}
.cmeta{font-family:'JetBrains Mono',monospace;font-size:.7rem;letter-spacing:.08em;text-transform:uppercase;color:var(--ink-soft);margin-bottom:18px}
.cmetric{font-family:'Bricolage Grotesque';font-weight:800;font-size:clamp(2.2rem,4vw,3rem);line-height:1;letter-spacing:-.03em;margin-bottom:6px}
.cmetric-lbl{font-size:.95rem;color:var(--ink-soft);margin-bottom:20px}
  /* case card client logo */
  .ccard-logo{height:30px;margin-bottom:20px;display:flex;align-items:center}
  .ccard-logo img{height:26px;width:auto;max-width:150px;object-fit:contain;opacity:.9}
  .ccard-logo .txt{font-family:'Bricolage Grotesque';font-weight:800;font-size:1.35rem;letter-spacing:-.02em;color:var(--ink)}

.ccard h3{font-size:1.2rem;line-height:1.2;margin-bottom:10px}
.ccard p{color:var(--ink-soft);font-size:.98rem;flex:1}
.clink{margin-top:22px;font-family:'JetBrains Mono',monospace;font-size:.78rem;font-weight:500;border-top:1px solid var(--line);padding-top:16px}
.c-analytics{border-left-color:var(--cobalt)}
.c-analytics .cmetric,.c-analytics .clink{color:var(--cobalt)}
.c-analytics:hover{box-shadow:0 10px 0 -2px var(--cobalt)}
.c-growth{border-left-color:var(--coral)}
.c-growth .cmetric,.c-growth .clink{color:var(--coral)}
.c-growth:hover{box-shadow:0 10px 0 -2px var(--coral)}
.c-ai{border-left-color:var(--lime)}
.c-ai .cmetric,.c-ai .clink{color:#7f9c00}
.c-ai:hover{box-shadow:0 10px 0 -2px var(--lime)}
.case-all{text-align:center;margin-top:32px}
.case-all a{display:inline-flex;align-items:center;gap:9px;font-family:'JetBrains Mono',monospace;font-size:.84rem;font-weight:500;border:1.5px solid var(--ink);border-radius:100px;padding:13px 26px;transition:transform .18s var(--ease),box-shadow .18s var(--ease)}
.case-all a:hover{transform:translateY(-2px);box-shadow:0 7px 0 -2px var(--coral)}
@media(max-width:960px){.case-grid{grid-template-columns:1fr}}

/* ---------- CASE CAROUSEL ---------- */
.case-rail{display:flex;gap:22px;overflow-x:auto;scroll-snap-type:x mandatory;scroll-behavior:smooth;width:100vw;margin-left:calc(50% - 50vw);padding-top:6px;padding-bottom:20px;padding-left:max(28px,calc((100vw - var(--maxw))/2 + 28px));padding-right:max(28px,calc((100vw - var(--maxw))/2 + 28px));scroll-padding-left:max(28px,calc((100vw - var(--maxw))/2 + 28px));-webkit-overflow-scrolling:touch;scrollbar-width:none}
.case-rail::-webkit-scrollbar{display:none}
.case-rail>.ccard{flex:0 0 min(430px,82vw);scroll-snap-align:start}
.case-rail:focus-visible{outline:2px solid var(--cobalt);outline-offset:4px;border-radius:var(--radius)}
@media(max-width:640px){
    .case-rail>.ccard{flex:0 0 86vw}
}



/* ---------- PROBLEM (compact list) ---------- */
  .pn{font-family:'JetBrains Mono',monospace;font-weight:700;font-size:.92rem;line-height:1.9}
.pbody{min-width:0}
.pbody h3{font-family:'Bricolage Grotesque';font-weight:700;font-size:clamp(1.28rem,2.2vw,1.62rem);line-height:1.22;letter-spacing:-.015em;color:var(--ink)}
.pbody p{font-size:1.06rem;color:var(--ink-soft);margin-top:9px;line-height:1.55}
.pbody p b{color:var(--ink);font-weight:600}
.pfix{font-family:'JetBrains Mono',monospace;font-size:.76rem;font-weight:500;white-space:nowrap;display:inline-flex;align-items:center;gap:7px;line-height:1.6}
.pfix .arr{transition:transform .18s var(--ease)}
.prow:hover .pfix .arr{transform:translateX(4px)}
.p-a .pn,.p-a .pfix{color:var(--cobalt)}
.p-g .pn,.p-g .pfix{color:var(--coral)}
.p-i .pn,.p-i .pfix{color:#7f9c00}
  .plist-cta{text-align:center;margin-top:42px}
@media(max-width:640px){
  }

  .nav-links a.btn-primary{color:var(--paper)}
  .nav-links a.btn-primary:hover{color:var(--paper)}

/* header reduced to CTA */
.nav-toggle{display:none !important}
@media(max-width:640px){
  .nav-links{display:flex !important;position:static;background:none;border:none;padding:0;top:auto}
}

/* ================= HERO (full-width + canvas) ================= */
.hero{position:relative;overflow:hidden;min-height:calc(100svh - 70px);display:flex;align-items:center;padding:56px 0}
.hero-canvas{position:absolute;inset:0;width:100%;height:100%;z-index:0;display:block}
.hero-fade{position:absolute;inset:0;z-index:1;pointer-events:none;
  background:
    radial-gradient(58% 58% at 24% 46%, var(--paper) 0%, rgba(251,247,239,.88) 42%, rgba(251,247,239,0) 74%),
    linear-gradient(180deg, rgba(251,247,239,.55) 0%, rgba(251,247,239,0) 22%)}
.hero-inner{position:relative;z-index:2;max-width:960px}
.hero-h1{font-size:clamp(2.9rem,6.4vw,5.4rem);max-width:18ch;margin:0}
.hero-sub{font-size:1.22rem;color:var(--ink-soft);max-width:60%;margin:30px 0 34px}
.hero-sub b{color:var(--ink);font-weight:600}

/* load-reveal */
@keyframes heroRise{from{opacity:0;transform:translateY(26px)}to{opacity:1;transform:none}}
@keyframes hlDraw{from{transform:skewX(-6deg) scaleX(0)}to{transform:skewX(-6deg) scaleX(1)}}
.hero-h1{opacity:0;animation:heroRise .9s var(--ease) .15s both}
.hero-sub{opacity:0;animation:heroRise .9s var(--ease) .42s both}
.hero-ctarow{opacity:0;animation:heroRise .9s var(--ease) .60s both}
.hero-h1 .u::after{transform-origin:left center;transform:skewX(-6deg) scaleX(0);animation:hlDraw .7s var(--ease) .95s both}

@media(max-width:640px){
  .hero{min-height:calc(100svh - 70px);padding:48px 0}
  .hero-sub{font-size:1.1rem;max-width:100%}
}
@media(prefers-reduced-motion:reduce){
  .hero-h1,.hero-sub,.hero-ctarow{animation:none;opacity:1}
  .hero-h1 .u::after{animation:none;transform:skewX(-6deg) scaleX(1)}
}


@media(max-width:760px){}


/* ---------- PROBLEM: angled stacked cards ---------- */
.plist{display:flex;flex-direction:column;align-items:center;padding:8px 0 4px}
.prow{
  position:relative;width:min(880px,100%);
  display:grid;grid-template-columns:auto 1fr;align-items:flex-start;gap:22px;
  background:#fff;border:2.5px solid var(--ink);border-radius:20px;
  padding:36px 42px;
  box-shadow:0 10px 24px -14px rgba(22,19,31,.35);
  transition:transform .34s var(--ease),box-shadow .34s var(--ease);
}
.prow:nth-child(1){transform:rotate(-2.2deg);z-index:3}
.prow:nth-child(2){transform:rotate(1.8deg) translateX(22px);margin-top:10px;z-index:2}
.prow:nth-child(3){transform:rotate(-1.4deg) translateX(-18px);margin-top:10px;z-index:1}
.prow:hover{box-shadow:0 13px 26px -16px rgba(22,19,31,.34)}
.prow:nth-child(1):hover{transform:rotate(-1.7deg) translateY(-2px)}
.prow:nth-child(2):hover{transform:rotate(1.4deg) translateX(22px) translateY(-2px)}
.prow:nth-child(3):hover{transform:rotate(-1.1deg) translateX(-18px) translateY(-2px)}
.prow:nth-child(1){border-color:var(--cobalt)}
.prow:nth-child(2){border-color:var(--lime)}
.prow:nth-child(3){border-color:var(--coral)}
@media(max-width:560px){
  .prow{width:100%;padding:22px 20px;gap:14px}
  .prow:nth-child(1),.prow:nth-child(2),.prow:nth-child(3){transform:none;margin-top:12px}
  .prow:hover{transform:translateY(-3px)}
}


/* ---------- SERVICE CARDS ---------- */
.svc-tiles{display:grid;grid-template-columns:repeat(3,1fr);gap:24px;align-items:stretch}
.svct{
  position:relative;display:flex;flex-direction:column;
  background:#fff;border:2.5px solid var(--ink);border-radius:22px;
  padding:34px 32px 28px;min-height:270px;overflow:hidden;
  transition:transform .24s var(--ease),box-shadow .24s var(--ease);
}
.svct::before{
  content:"";position:absolute;inset:0;opacity:0;
  transition:opacity .24s var(--ease);pointer-events:none;
}
.svct:hover{transform:translateY(-7px)}
.svct:hover::before{opacity:1}
.svct-num{
  position:relative;z-index:1;
  font-family:'Bricolage Grotesque';font-weight:800;font-size:2.6rem;line-height:1;
  letter-spacing:-.04em;margin-bottom:auto;
}
.svct-name{
  position:relative;z-index:1;
  font-family:'Bricolage Grotesque';font-weight:700;font-size:1.44rem;line-height:1.15;
  letter-spacing:-.02em;color:var(--ink);margin-top:26px;
}
.svct-desc{position:relative;z-index:1;font-size:1.02rem;color:var(--ink-soft);margin-top:10px;line-height:1.45}
.svct-go{
  position:relative;z-index:1;display:inline-flex;align-items:center;gap:9px;
  font-family:'JetBrains Mono',monospace;font-size:.8rem;font-weight:500;
  margin-top:22px;padding-top:18px;border-top:1px solid var(--line);
}
.svct-arr{transition:transform .2s var(--ease)}
.svct:hover .svct-arr{transform:translateX(5px)}
/* per-track colour */
.svct-a{border-color:var(--cobalt)}
.svct-a .svct-num,.svct-a .svct-go{color:var(--cobalt)}
.svct-a::before{background:linear-gradient(160deg,var(--cobalt-tint) 0%,rgba(255,255,255,0) 62%)}
.svct-a:hover{box-shadow:0 16px 0 -6px var(--cobalt),0 26px 40px -24px rgba(22,19,31,.5)}
.svct-i{border-color:var(--lime)}
.svct-i .svct-num{color:#8fb800}
.svct-i .svct-go{color:#7f9c00}
.svct-i::before{background:linear-gradient(160deg,var(--lime-tint) 0%,rgba(255,255,255,0) 62%)}
.svct-i:hover{box-shadow:0 16px 0 -6px var(--lime),0 26px 40px -24px rgba(22,19,31,.5)}
.svct-g{border-color:var(--coral)}
.svct-g .svct-num,.svct-g .svct-go{color:var(--coral)}
.svct-g::before{background:linear-gradient(160deg,var(--coral-tint) 0%,rgba(255,255,255,0) 62%)}
.svct-g:hover{box-shadow:0 16px 0 -6px var(--coral),0 26px 40px -24px rgba(22,19,31,.5)}
@media(max-width:860px){
  .svc-tiles{grid-template-columns:1fr;gap:18px}
  .svct{min-height:0;padding:28px 26px 24px}
  .svct-num{margin-bottom:0}
  .svct-name{margin-top:14px}
}


/* problem card marker dot */
.pdot{
  width:16px;height:16px;border-radius:50%;
  flex:none;margin-top:9px;
  background:currentColor;
  box-shadow:0 0 0 5px color-mix(in srgb, currentColor 18%, transparent);
}
.p-a .pdot{color:var(--cobalt)}
.p-i .pdot{color:var(--lime)}
.p-g .pdot{color:var(--coral)}


/* rail arrows */
.rail-nav{display:flex;justify-content:center;gap:10px;margin-top:10px}
.rail-arw{
  width:38px;height:38px;border-radius:50%;
  border:1.5px solid var(--line);background:transparent;
  color:var(--ink-soft);font-size:.95rem;line-height:1;
  display:flex;align-items:center;justify-content:center;cursor:pointer;
  transition:border-color .18s var(--ease),color .18s var(--ease),background .18s var(--ease),opacity .18s;
}
.rail-arw:hover{border-color:var(--ink);color:var(--ink);background:#fff}
.rail-arw:focus-visible{outline:2px solid var(--cobalt);outline-offset:3px}

/* ---------- ENGAGE: dark panel ---------- */
.engage{background:transparent}
.engage-panel{
  position:relative;overflow:hidden;
  background:var(--ink);color:var(--paper);
  border-radius:34px;
  padding:78px 72px 96px;
  width:min(1560px, calc(100vw - 56px));
  margin-left:50%;transform:translateX(-50%);
}
.engage-inner{position:relative;z-index:2}
.engage-panel .eyebrow{color:#9c95ae}
.engage-panel .sec-head h2{color:var(--paper)}
.engage-panel .sec-head p{color:#c3bcd2}
.engage-panel .sec-head{max-width:640px}

/* concentric arcs at the bottom */
.engage-panel .arc{
  position:absolute;left:50%;transform:translateX(-50%);
  border-radius:50%;pointer-events:none;z-index:1;
}
.engage-panel .arc-1{width:1180px;height:1180px;bottom:-940px;background:rgba(255,255,255,.045)}
.engage-panel .arc-2{width:880px;height:880px;bottom:-720px;background:rgba(255,255,255,.055)}
.engage-panel .arc-3{width:560px;height:560px;bottom:-470px;background:rgba(42,59,255,.22)}

/* cards on dark */
.engage-panel .ecard{
  background:rgba(255,255,255,.05);
  border:1.5px solid rgba(255,255,255,.16);
  color:var(--paper);
  backdrop-filter:blur(2px);
}
.engage-panel .ecard h3{color:var(--paper)}
.engage-panel .ecard p{color:#c3bcd2}
.engage-panel .ecard .enum{color:var(--lime)}
.engage-panel .ecard .edur{color:#b0a9c0;border-color:rgba(255,255,255,.2)}
.engage-panel .ecard-featured{
  background:var(--paper);border-color:var(--paper);
}
.engage-panel .ecard-featured h3{color:var(--ink)}
.engage-panel .ecard-featured p{color:var(--ink-soft)}
.engage-panel .ecard-featured .enum{color:var(--cobalt)}
.engage-panel .ecard-featured .edur{color:var(--ink-soft);border-color:var(--line)}

@media(max-width:760px){
  .engage-panel{padding:52px 24px 72px;border-radius:26px;width:100%;margin-left:0;transform:none}
  .engage-panel .arc-1{width:760px;height:760px;bottom:-620px}
  .engage-panel .arc-2{width:560px;height:560px;bottom:-460px}
  .engage-panel .arc-3{width:360px;height:360px;bottom:-300px}
}


/* smooth FAQ open/close */
.faq-a{overflow:hidden;height:0;transition:height .34s var(--ease)}
.faq-a-in{opacity:0;transform:translateY(-6px);transition:opacity .3s var(--ease),transform .3s var(--ease)}
.faq-item[open] .faq-a-in{opacity:1;transform:none;transition-delay:.06s}
.faq-item summary::after{transition:transform .3s var(--ease),content 0s}
.faq-item[open] summary::after{transform:translateY(-50%) rotate(180deg)}
@media(prefers-reduced-motion:reduce){
  .faq-a{transition:none}
  .faq-a-in{transition:none;opacity:1;transform:none}
}

/* ---------- brand wordmark ---------- */
.logo{display:inline-flex;align-items:center}
.logo img{height:22px;width:auto;display:block}
footer .logo img{height:24px}
@media(max-width:640px){.logo img{height:19px}}