I'm Ksenia — a product leader fluent in data. I help startups build the analytics system to measure their products, run experiments and understand what drives growth — across traditional and agentic products.
Most teams hit the same roadblocks between having data and turning it into growth advantage.
Metrics don't align, definitions drift, and simple product questions are hard to answer confidently.
Evals and traces tell you how the system performs. But they miss user intent, failure points, and whether users actually succeed.
Hypotheses, metrics and data stay disconnected from what you ship — making it harder to learn systematically and drive growth.
From strategic guidance to hands-on delivery — flexible support built around your team and the problem at hand.
Before touching a single event, I go deep on how your product works, who it's for, and what drives the business — so measurement answers real questions.
I've led products within teams at Vivid Money, 1inch, and beyond, solving the same growth and analytics problems I advise on.
I connect user behavior, product changes, and business outcomes — so data leads to decisions, not just reports.
I bring proposals, spot gaps, and drive the work end to end. You work directly with me.
See how I helped teams like yours improve measurement, experimentation, and product understanding to support growth.
Connected each acquisition source to a meaningful product outcome — whether users actually built and published a support AI agent. That gave the team a way to prioritise channels by real product adoption, not just cheap registrations.
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Designed a tracking system across passenger and driver journeys — from booking conversion to driver acceptance. A new measurement system revealed where passenger adoption was breaking down and which behaviours were linked to stronger booking engagement.
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Worked alongside the product team to instrument every major product update in Amplitude and measure its impact on visitor → paid spiritual-service conversion. Created a consistent system to separate the features that moved monetisation from those that didn't.
Read the case →Built an experimentation process across models and generation parameters — measuring their impact on stories creation and engagement. This helped the team choose AI configurations based on user response, not just model performance.
Read the case →Hiring Ksenia for our analytics setup was the best choice. In just a few days, she streamlined what could have been a labyrinth into a clean, straight process. She had a knack for breaking down complex concepts into digestible pieces, which made the learning process for our team a breezy walk in the park. With an ability to merge data with business requirements, she fine-tuned our system to maximize value and insights. Very happy with the results!
Ksenia has the ideal combination of an excellent knowledge base in analytics with strong communication and organisational skills. She is an asset to any team.
Working alongside Ksenia and her team has been a real pleasure. Their attentiveness, pro-activity and ability to understand our needs very quickly gave us a real boost in setting up analytics for two of our mobile applications. She was with us from start to finish — from the analysis, through the creation of the tracking plan, right up to the dashboards. I recommend her without hesitation.
Working with Ksenia was easy and genuinely useful. She didn't just set up dashboards — she helped us think through what we should measure, why it mattered, and how the data should support our product decisions.
It was a pleasure to work with Ksenia — easy communication, she understood quickly what we need, fast response.
Ksenia delivered outstanding work on our Amplitude analytics project, and it was a pleasure working with her. Her professionalism and communication were top-notch throughout. She not only met but exceeded our expectations, providing a full events structure and relevant dashboards. I highly recommend her to anyone looking for product analytics projects.
Our work with Ksenia and her team has been a game-changer. Her expertise in product analytics and focus on data-driven approaches have revealed crucial insights, helping us enhance our product's value proposition effectively. I'm really thankful for her dedication and would recommend her without hesitation.
We needed a detailed tracking plan for our dev team to implement Mixpanel. The platform is new to us and Ksenia guided us through the process from start to finish. Everything was documented and explained clearly, and she integrated with our team in Slack for easy communication. I was initially contacting agencies for this job who were charging 10x Ksenia's cost. Highly recommended — we'll be working together in the future. Thank you!
Whichever track you need, there's a right-sized way to start — from a quick diagnostic to an embedded partnership.
A focused, fixed-scope diagnostic. Best when you need clarity fast — a data or experimentation readiness check, a tracking review, or a prioritized plan you can act on immediately.
A focused scope built around one clear outcome. Best when you know the problem to solve — from measurement to experimentation or agentic analytics.
An embedded, ongoing partner. Best when you need continuous support across product measurement, growth analytics, and experimentation.
I help teams build better product measurement systems — from metrics, data foundation and tracking structure to growth analytics and experimentation.
I work with startups and product teams building traditional or agentic products that need a stronger analytics and measurement system behind product growth.
I work with Mixpanel, Amplitude, PostHog, GrowthBook, Heap, Segment, and other modern analytics tools. I adapt to your stack rather than force a specific tool.
You work directly with me — no account managers or handoffs. One senior, accountable partner who shapes the approach and does the actual work.
Yes. I work with traditional digital products as well as AI-native, conversational, and agentic products, where measurement needs to go beyond model evals to user intent, outcomes, failures, and product value.
It depends on the engagement: fixed-scope audits, outcome-based projects, or an ongoing monthly retainer. Let's talk through your needs and goals — I'll propose the right scope and pricing.
Book a 20-minute intro call to explore where a stronger measurement system can better support your product goals.
Book an intro call →
