About

Hey, We Are Datamatterz

Datamatterz is a team of analytics enthusiasts and product experts, providing bespoke product analytics and experimentation services for startups and product teams.

Our Mission

We are on a mission to unlock the transformative power of product data and provide teams with truly data-driven, product-led approach at scale. By transforming intricate data into actionable insights, we strive to drive your product’s success and produce measurable impact.

Our Vision

Our vision is to be a close partner for startups that want to build better products and transform their companies to be product-led through the data-driven approaches.

Our Approach

We are not just about crunching numbers - we take product expertise seriously. We go deep in understanding your product, business models, markets and tailor product measurement strategies and analytics flows to deliver maximum value of data for you.

We value all interactions with our clients and — by partnering with them to understand and analyze their goals — we provide services that help achieve them.

Meet Our Team

Ksenia Khmelevskaya
Founder & Product Analytics Leader
Ksenia is a seasoned product analytics consultant with 4 years of expertise in product management and product analytics. She has honed her analytical and product skills working in product-led companies, where she used data-driven approach to building products a lot and used product analytics software and best practices every day to drive data-informed decisions and growth.

She is great at helping startups get the most value out of their data and use it efficiently in product development, recommending best practices for data-enabled growth and training teams.
Vadim Shirinyan
Managing Partner
Vadim is an accomplished product strategy consultant with 10+ years of expertise in business growth and market expansion through data-driven strategies. Formerly as executive in Banking and FinTech companies, he was pioneering new niches and business models and launched various successful products. Then switched to building his own startup.

He is great at leveraging a data-driven approach to drive success, transforming data insights into innovative solutions and crafting strategies for data-enabled growth.

Ksenia Khmelevskaya
Founder & Product Analytics Leader
Ksenia is a seasoned product analytics consultant with 4 years of expertise in product management and product analytics. She has honed her analytical and product skills working in product-led companies, where she used data-driven approach to building products a lot and used product analytics software and best practices every day to drive data-informed decisions and growth.

She is great at helping startups get the most value out of their data and use it efficiently in product development, recommending best practices for data-enabled growth and training teams.
Vadim Shirinyan
Managing Partner
Vadim is an accomplished product strategy consultant with 10+ years of expertise in business growth and market expansion through data-driven strategies. Formerly as executive in Banking and FinTech companies, he was pioneering new niches and business models and launched various successful products. Then switched to building his own startup.

He is great at leveraging a data-driven approach to drive success, transforming data insights into innovative solutions and crafting strategies for data-enabled growth.